Category Archives: art marketing
Why Did We Create ArtistsConsult.com?
This website is for artists who want to learn how to market art more effectively.
Effective art marketing and this website flow from the idea that defining where you are now, where you want to go, what you need to get there and then developing the map for the journey are essential to your success.
We start with a basic explanation of Strategic Planning for the artist as a business person. This apparently boring topic is actually the foundation upon which your successful art business will be built.
Most artists, even the ones with modest success, don’t know much about business strategies. There are a large variety of models for Strategic Planning, but most available planning tools do not contain useful information for selling art (do an internet search on the term: “strategic planning”).
Our approach is to distill arcane corporate “business-speak” jargon into a model that is workable for your art business.
We help you market your art
- We give you the tools and support to do your own art marketing.
- We help you learn to be an effective art marketing person.
- It’s your art, shouldn’t you be the person doing your art marketing?
The Artists Consulting program offers many options:
We provide free articles about the business of art and fee-based services in the areas of art marketing, artist self promotion, website design, web gallery hosting, selling art online, and artists professional career development; as well as information about how to market your art, about copyright, about promoting your art via the internet, about publishing your art, about art licensing, and much, much more.
We offer you the tools to do it yourself, or to understand what is required to find a good agent or other art management professional to work on your behalf.
Some Good Artists May Need Help
It has been said that there are more people making art than are buying art. That means that visibility is crucial if artists want their work to be seen by buyers.
The visibility problem is worse for some very good artists who may not be not savvy about the business of art, or who simply lack an essential bit of knowledge about internet art marketing. As a result, these artists are not able to successfully promote themselves or their art. Some artists intuitively know that they want more from their art, but may need help in order to verbalize, organize or categorize their wants.
Marketing Solutions for Artists
ArtistsConsult, LLC, was created to address those problems, and to help those artists who feel that they are not realizing their full potential. Our goal is to empower those talented fine artists who want to increase awareness of their art offerings, boost art sales or want increased profitability, but lack the necessary tools, techniques or knowledge. Our methodology comprises, assessment, planning and actions.