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SWOT simply stands for:

• Strengths,
• Weaknesses,
• Opportunities, and
• Threats

It is an “inside-out” look at your business. A SWOT analysis is an effective tool for understanding how you fit in the market.

This eBook is the first of a self-help series that we are creating to help you learn how to assess your market strengths, create a strategy, craft a brand, develop a marketing plan, create needed tools (web site/email), and execute your marketing plan.

We hope you find this first book and the rest of the series [when released] to be helpful.